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A range of bags that Ally pioneered with Apple in 2008. As the first designer brand to collaborate with Apple online, AO was developed by the Ally Capellino design studio to offer the highest level of function, practicality and design to a new generation of Apple specific computer bags. The range continues to evolve with the new Apple technologies and recent best sellers include a range of iPad satchels and an iPhone purse.

The AO range of accessories for computers, tablets and phones is available from the Ally Capellino shops and online store, as well as Apple Europe online and selected European Apple stores.


In 2006 Ally collaborated with Tate on a joint label 'Artists' range of considered, utilitarian and durable accessories.  Much loved, the group continues to be a Tate best seller.  To mark the recolouring of the Tate's artists sketch books, 2013 sees the relaunch of the  Ally Capellino for Tate 'Artists' range in a new elephant grey canvas with soft orange cotton linings and black leather trims.  A new tote, laptop sleeves and a reworked passport bag join the classic apron, satchel, pencil case and artist's roll for brushes.

Available exclusively from Tate shops and Tate online

Ally Capellino x Ace Hotel

An unfinished natural cowhide leather group is commissioned for the new ACE Hotel in Shoreditch. Our change trays are provided in each room and all the pieces will be available to buy from their shops. Get a room.